
Plan the Season Before It Arrives
A seasonal business makes most of its money in a few busy months, and most of the decisions that shape them are made in the slow ones. Preseason planning is where the season is won.

The First Year After You Take Over
What you inherited is a set of decisions nobody wrote down. The first year is for finding out which ones still make sense, before you change them.

The Value of Your Business Is Set Before You Sell It
What a buyer or successor will pay for is a business that runs without you. That is built in the years before the sale, not at the closing table.

You Cannot Sell Your Way to a Better Year
Growth is the instinct when profit is short. It is rarely the fastest lever an owner has.
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